“What we feel about RED TV is that it’s the actual stepping stone to an IP-based world, where we will have the addressable-level delivery of television ads to the actual household.”
“But … the delivery is not automated the way programmatic is for digital.
“When we did take it to market, we did call it ‘programmatic’,” she says. Tn this video interview with Beet.TV, Rogers programmatic trading and data ad solutions head Rose Hutchison explains how Rogers Enabled Data (RED), launched in April, works – and what it will become. TORONTO - It’s now six months since Canadian TV and telco operator Rogers unveiled its shot toward the programmatic TV world, in the form of a data-enabled TV-buying product.
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